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Guide

The senior living SEO and AI visibility checklist.

Use this list to audit your community's website and profiles. Most items take hours, not months.

Short answer

A senior living SEO and AI visibility checklist covers five areas: technical access (fast, crawlable pages and open AI crawler rules), entity facts (one consistent name, address, phone, and license everywhere), page coverage (a page per care type, location, cost, and key question), structured data (Organization, LocalBusiness, Service, and FAQPage schema), and reputation (reviews, replies, and accurate listings).

Technical access

  1. Pages load quickly on a phone.
  2. Text is present in the HTML without running scripts.
  3. robots.txt allows search and AI crawlers.
  4. An XML sitemap lists every important page with update dates.
  5. An llms.txt file summarizes the site.
  6. Every page has a unique title, description, and canonical URL.

Entity facts

  1. One exact community name used everywhere.
  2. Address and phone match on the site, Google, Apple, Bing, and directories.
  3. License type and number listed where appropriate.
  4. Care types described the same way in every place.
  5. Duplicate listings removed.

Page coverage

  1. A dedicated page for each care type you offer.
  2. A page for each community location.
  3. A cost or pricing guidance page.
  4. A comparison page, such as assisted living vs memory care.
  5. An FAQ page with direct answers.
  6. A clear tour or visit page.

Structured data

  1. Organization or LocalBusiness schema with address and contact details.
  2. A schema entry for each location.
  3. Service schema for each care type.
  4. FAQPage schema on FAQ content.
  5. BreadcrumbList on interior pages.
  6. Validated with a schema testing tool.

Reputation and listings

  1. A steady flow of new, authentic reviews.
  2. Replies to every review without disclosing resident information.
  3. Complete Google Business Profile with photos and services.
  4. Accurate senior living directory profiles.

Questions operators ask

Frequently asked questions

How often should we review this checklist?

Run it fully once a quarter, and check listings and reviews monthly.

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Ready to fill rooms with a system that works together?

Tell us about your community, your current website, and how inquiries reach your team. We will map the system, including how you show up in AI answers today. Month to month, no long-term contract.

Get a free AI visibility check Call (415) 741-2648