Lease-up · Repositioning · Occupancy recovery
Open full, or get back to full.
New communities need a waiting list before they open. Struggling communities need a reset. We run focused programs for both, with weekly pacing against your targets.
Short answer
Senior living lease-up marketing builds demand for a new community before and after opening, with brand launch, a pre-opening website, priority deposit programs, events, paid media, and a sales process tracked weekly against occupancy targets. BrightLeads.AI also runs repositioning programs for existing communities that need to recover occupancy after a change in ownership, care offering, or reputation.
What's included
A program with a target and a timeline.
Pre-opening brand and site
A brand, a website, and a sales office presence well before opening.
Priority list and deposits
Programs that turn interest into commitment.
Events
Hard-hat tours, information sessions, and community partnerships.
Paid media launch
Search, social, and display aimed at your trade area.
Sales support
Pipeline management and weekly pacing reviews.
Repositioning
Research, message, and channel reset for communities that need a turnaround.
How we work
Paced to your occupancy target.
Validate demand
Market study and pricing check.
Launch the brand
Name, identity, site, and first campaigns.
Build the list
Leads, events, and deposit program.
Convert
Tours, move-in scheduling, and follow-up.
Pace weekly
Progress against the lease-up curve, with adjustments.
Reporting
Lease-up tracking.
- Deposits and move-ins against the lease-up plan
- Lead volume and cost by channel
- Event attendance and conversion
- Pipeline by care type and unit type
- Weekly pacing reports
Connected services
These services make this one stronger.
Questions operators ask
Frequently asked questions
When should lease-up marketing start?
Ideally 12 to 18 months before opening for larger communities, and at least six months ahead for smaller ones.
Can you help a community that has lost occupancy?
Yes. We start with research on why, then reset positioning, reputation, channels, and sales process.
Start a conversation
Ready to fill rooms with a system that works together?
Tell us about your community, your current website, and how inquiries reach your team. We will map the system, including how you show up in AI answers today. Month to month, no long-term contract.