Paid media · PPC · Media buying
Ads that turn searches into tours, not just clicks.
We plan, buy, and manage search, social, display, and retargeting campaigns for senior living, and we send every click to a page built for that exact question.
Short answer
Senior living paid media is advertising on Google, Meta, YouTube, and other platforms to generate inquiries and tours for a community. BrightLeads.AI builds campaigns by care type and location, sends traffic to matching landing pages, tracks calls and forms through to move-ins, and handles housing-related ad rules such as Meta's special ad category. Ad spend runs in accounts you own.
What's included
Full-funnel media, managed in your accounts.
Google search and Performance Max
Care-type and location campaigns with tight negative keywords and call tracking.
Meta and Instagram
Awareness, event, and retargeting campaigns built within housing ad category rules.
Display and YouTube
Visual ads for adult children in your trade area, built from your existing photos and video.
Retargeting
Stay in front of families during a decision that often takes weeks.
Landing pages
Dedicated pages per campaign, tested for conversion.
Media planning and buying
Budget allocation across channels and communities based on census need.
How we work
Budget follows census need.
Plan by census
We weight spend toward communities and care types with open units.
Build tracking first
Calls, forms, and chats are tracked through to tours and move-ins.
Launch matched campaigns
Every ad group has a landing page that answers its question.
Optimize weekly
Search terms, bids, creative, and budgets are tuned every week.
Report to move-ins
Cost per inquiry, tour, and move-in by campaign.
Reporting
Paid media metrics that matter.
- Cost per qualified inquiry, tour, and move-in
- Call recordings and lead quality scoring
- Spend and pacing by community
- Landing page conversion rate
- Impression share on priority care-type searches
Connected services
These services make this one stronger.
Websites & conversion
Landing pages decide whether an ad click becomes an inquiry.
Learn more →CRM & lead nurturing
Fast follow-up keeps paid leads from going cold.
Learn more →Sales enablement
Call handling determines cost per move-in more than bids do.
Learn more →Lease-up & repositioning
Paid media carries most pre-opening demand.
Learn more →Questions operators ask
Frequently asked questions
Do you mark up ad spend?
Ad spend is billed by the platforms directly to your card in your own accounts. Our management fee is separate and flat.
Are senior living ads subject to housing rules?
Often, yes. Meta requires many housing-related ads to run in its special ad category, which limits targeting by age, gender, and ZIP code. We build campaigns that comply and still reach the right families.
What budget do we need?
It depends on your market, care types, and occupancy goals. We recommend a starting budget after the audit and adjust based on cost per move-in.
Start a conversation
Ready to fill rooms with a system that works together?
Tell us about your community, your current website, and how inquiries reach your team. We will map the system, including how you show up in AI answers today. Month to month, no long-term contract.